For automation technologies to be effective, a technically proficient team should be trained to implement, operate, and maintain the solution.
Since each customer's business is highly nuanced, training for one type of equipment may not apply to different hardware, which can be challenging for the automation provider.
Clients want extensive training for their intra-company departments and individual employees. Larger customers seek out partners to provide critical services like ongoing employee training, materials deployment, and support.
Training beyond the initial implementation phase is an opportunity cost that can be difficult to justify for many automation vendors.