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5 reasons for business continuity plan: importance and purpose


You never need a business continuity plan until you do. Here are 5 reasons you should start yours today.

Read time: 6 minutes

...updated 3/14/2024...

Organizations often underestimate the importance of a business continuity plan. No one ever notices its absence – until disaster strikes. By then, it’s too late.

Any unplanned interruption of normal business processes can create immense hurdles and costly setbacks. Operations suffer. Revenue may suffer even more. 

Unplanned interruptions take many forms. It can be something as simple as a power outage. It could be a major hurricane. Ultimately, a disaster can be anything that disrupts normal business operations. Regardless of the cause, unplanned means unexpected.

With a business continuity plan in place, you position yourself to minimize the impact and damage of an unexpected event. In this article, we will discuss:

  • The purpose of business continuity planning and the difference between it and disaster recovery.

  • The top 5 reasons your organization needs a business continuity plan.

  • The importance of business continuity planning beyond simply restoring operations.

  • How to get started building a business continuity plan.

We know that your business is unique and has its own needs. In every engagement, you can be confident that we’ll work together to create a business continuity plan and if needed, a technology infrastructure built specifically for you.

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