How can I convert business intelligence into a competitive advantage?

Start by asking the right questions

87% of companies agree that digital transformation — the capability of a company to increase the share of digital services that it's delivering to customers¹ — is a competitive opportunity.² So the question shifts from "Do we really need digital transformation?" to "How do we facilitate a change of this magnitude?"

Put the right information to work

At the end of the day, even the best, most actionable data is merely information if the right actions aren't taken. That's what separates insight-driven companies from the rest. Organizations that are insight-driven rely on their business intelligence to identify opportunities and then use that information to ignite employee productivity and inspire exceptional customer experiences.

Now, that's far easier said than done. And in today's fast-moving business economy, sometimes the best way to keep up is to admit you could use a little help.

Why analytics are mission-critical

Even when equipped with the appropriate data, how can you be sure you're making the right decisions when tasked with change? And are you prepared to accept the cost if you make the wrong decision?

The effective use of analytics can offer critical business insights that help companies break into new markets, build stronger relationships with consumers and streamline processes in supply chain and workforce management.

As a business leader, one of the best steps you can take to future-proof your company is to enlist a skilled partner to help you navigate the world of analytics. Look for someone who is ready and willing to jump into the trenches with you, track business trends and deliver recommendations with the power to give you a competitive edge.