Salesforce is making a big play here, as well. It recently introduced its Wear Developer Pack,³ a tool designed to help businesses leverage customer data through wearable technology such as Fitbit and Google Glass. Used in conjunction with Salesforce’s ExactTarget cloud-based marketing product, the technology allows brands to gather information from interactions with customers and deliver social and mobile marketing campaigns. Acting on this data aggregated from customers—to your business’ benefit—is one of the promises of Big Data.

The bottom line is that continually connected wearable technology has the potential to change the way organizations do business. Though we’re still in this trend’s early days, software developers are becoming increasingly interested in building products for wearable devices and ushering in an era where the mobile/digital world blends even more seamlessly with the here and now.

Sarah Schmid is a writer with more than 15 years of experience in the workforce, with stops including a newspaper newsroom, a political campaign office, and in a government public relations shop, where she became intimately familiar with the key issues that are affecting today’s worker. During her travels, she’s seen it all – horrible bosses, co-workers that have become life-long friends, backstabbing rivals and great mentorship. She holds a bachelor’s degree in journalism from the University of Montana and is a resident of Detroit, which she proudly calls “the most fascinating city I’ve ever lived in.”