Wide-format latex printing
by Ray Bauer
To say wide-format latex printing is hot right now is an understatement. The Special Graphic Imaging Association (SGIA) trade show even had an online wait list for their September 2016 exhibitors.
Recently, I spoke about the benefits of latex ink over solvent-based inks. Not only is latex ink more eco-friendly than solvent, it can also help you bring in more business. In fact, InfoTrends expects the retail value of wide-format latex printing in North American to reach $23.6 billion[¹].
Wide-format has another advantage in that it can grab the attention of print shop owners interested in shortening their workflow cycles. Consider that you can use the same machine to produce high quality, branded event banners, transit signage and other outdoor and indoor applications on a variety of coated and uncoated substrates, such as scrim banner material, vehicle wrap film and back-lit media. And because latex inks dry quickly, you can rev up your finishing operations immediately after printing — another added benefit to improve your workflow efficiency.
What all this means is that your print shop can enter the growing signage and display marketplace and boost your current business capacity — without disrupting your current workflows. An added perk of latex ink printing that helps your bottom line is that it requires no modifications to your building’s ventilation system; the same cannot be said for wide-format devices that utilize solvent-based inks.
Realize Your Shop's Wide-format Potential
Take a look at what our technology can do for your shop, so you don’t miss out on this opportunity to help improve your revenues.
- ¹ InfoTrends Study Reveals that Digitally Printed Wide Format Graphics are Critical Part of the Communications Mix. InfoTrends. June 12, 2013. http://www.infotrends.com/public/Content/Press/2013/06.12.13.html