If there is one thing that touches every aspect of your organization, from sales and marketing to distribution, HR and accounting, it is information — the data you collect, analyze and transform to make better business decisions. This can be anything: your financial reports, sales trends, competitor analysis, and of course, your customer information. Unfortunately, customer information isn’t top-of-mind for most organizations, and even when it is, it’s generally viewed only through a risk and compliance lens — e.g., meeting privacy regulations and protecting against data breaches.
But this information matters. And it has the potential to be so much more. Consider these examples:
Your information is a key component of any successful customer experience strategy. But how can you best make use of it?