Ideally, video collaboration needs to be as simple as making a phone call, but the current complexity of video collaboration is the biggest challenge to this vision. While ad-hoc video conferencing is available with many enterprise video platforms, most still require users to dial-in, or use special security settings to join the conversation. These added steps are not really as easy as they should be. For real-time video meetings to truly take off, users should be able to connect with a single click, like they do when sending a text, making a call, or dropping an email. While Cloud tech has taken collaboration to a different level, where connecting anywhere and at any time is possible, users can’t reap the benefits of these developments until video technology is able to support them.