The world changes fast. Today’s evolutions are more like revolutions — paradigm shifts in the ways we live and work. The steady stream of technological advances over the past few decades combined with the circumstances of the past few years have irrevocably changed how we shop, travel, socialize, learn, and more. As a result, organizations across retail, healthcare, and financial sectors have been consistently tasked with adopting and adapting to new ways of doing business and delivering services. And marketing is often at the center of it all.
Marketing supports internal stakeholders like leadership, sales, and HR, as well as every facet or the customer-facing business — communicating messages, garnering and nurturing leads, building brand loyalty, and gathering the insights that turn into actions. From creative services and campaign management to tech and analytics, marketing has become the fulcrum of many organizations.
But for those without the resources, staff, or technology to effectively create, execute, and analyze campaigns and projects, the challenges can be overwhelming. With omnichannel strategies becoming the gold standard and cookies going away, there’s never been a better time for marketing departments to take a long, hard look at what is and isn’t working for them.
81% of companies rely on third-party data and 55% of companies say they are not fully ready for a world without cookies.*