• CMM solutions attract marketers and MSPs. They include tracking and other important data handling tools to ensure that mail is organized, being used to its greatest potential, and comply with United States Postal Service regulations.
• Data can easily become a hindrance when there aren’t appropriate processes and infrastructures in place to control it. But that is where automated workflow, advanced reporting, data analytics, and digitized in-bound mail solutions often come into play.

Careful attention must be paid to all campaigns leaving the print shop. Rate increases and stricter regulations mean it isn’t worth wasting money and time to create a CMM campaign that won’t go anywhere. Print and marketing service providers must evaluate all campaigns to ensure what they are saying and who they are targeting are indeed on the correct track.