Parrilla laughingly calls Pentian “a Vegas for real ‘bookies.’” Pentian is the company’s crowdfunding publishing platform, and it enables new authors to gain funding from readers and investors for their books. The success rate is impressive: Between 40 and 60 percent of authors meet their fundraising goals. When books, launched by Lantia, are sold, both authors and readers profit financially. From net profits, 50 percent goes to financial backers, 40 percent to the author, and 10 percent to Pentian.
The company produces books in both print and e-formats and automatically connects to the major marketplaces around the world through Amazon, Apple, Kobo, Google, and Barnes & Noble.
Lantia publishes 20 percent of its books in English. Spanish-language material comes from Spain and Latin America–primarily, Chile, Argentina, and Ecuador–where local options are limited. Pentian has also given a voice to Cuban writers, where the high literacy rate, roughly 97 percent, has created a strong culture of not only reading, but also of writing.