How can your healthcare organization improve patient engagement with data-driven communication? Let's use Amazon.com as an example.
It’s your grandmother’s birthday, and you’ve traveled down the Amazon.com rabbit hole in search of the ideal gift. A day later, you see that premium crochet set pop up right there in your Facebook feed. The perfect reminder of the perfect present.
This is data-driven communication at its finest. What if we could send targeted, customized messages to our unique healthcare populations in the forums where they live, work and play every day?
Improving patient engagement initiatives by streamlining data and communication can help support population health management and value-based care goals, reduce costs and help organizations improve the overall quality of care.