Generate leads - student on laptop

Generate stronger leads with prospective students using personalized URLs

by Ben Ruch

"PURLs can be easily pasted into any sharing channel — blogs, instant messages, Facebook and Twitter, etc. — providing a simple and very flexible sharing option for consumers."

Angela Bandlow

Vice President of Marketing

Extole

Create a more effective campaign

Grab students’ attention with new mailing trends and techniques and save on postage.

View the solution

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  1. 1. Nick Romano. "Think Direct Mail Marketing Is Dead? Think Again..." The Financial Brand. September 14, 2016. https://thefinancialbrand.com/60980/millennial-direct-mail-marketing-response-rates/
  2. 2. Amanda Lenhart. "Technology Overview 2015 Smartphones facilitate shifts in communication landscape for teens." Pew Research Center (2015): n. pag. Pew Research Center. Web. April 9, 2015.
  3. 3. Jimmy Rohampton. "5 Social Media Trends That Will Dominate 2017." Forbes. January 3, 2017. https://www.forbes.com/sites/jimmyrohampton/2017/01/03/5-social-media-trends-that-will-dominate-2017/#1087184a6ffe
  4. 4. Daniel Berstein. "PURL Jam: 6 ways personalized URLS can help increase the virality of your campaigns." Marketing Sherpa Blog. April 12, 2012. http://sherpablog.marketingsherpa.com/viral-marketing/personalized-urls/
  5. 5. Matt Schifrin. "Diversity At Top Colleges: Here's The Proof." Forbes. December 20, 2015. https://www.forbes.com/sites/schifrin/2015/12/20/diversity-at-top-colleges-heres-the-proof/#637d23a26d3f
  6. 6. Jakob Nielsen. "How Little Do Users Read?" Nielsen Norman Group. https://www.nngroup.com/articles/how-little-do-users-read/
  7. 7. Dawn Papandrea. "Higher ed’s one-on-one admissions approach." March 30, 2015.https://www.universitybusiness.com/article/higher-eds-one-one-admissions-approach