As brick-and-mortar retailers implement BOPIS (buy online pick up in-store) options into their omnichannel strategy, they will need approaches that will help ensure traction against the online retailers. In particular, using As-a-Service technology-enabled fulfillment business models.
Combat the capital cost impact with "pay as you go" technology platforms and contracting models that spread the upfront investments for hardware access points (i.e., click-and-collect lockers) out over the time for which the solution delivers value back to the enterprise.
Businesses need to reflect on product cost and pricing, distribution, freight, and handling costs, third party (3PL) partnerships with carriers, and still somehow attain acceptable margins across the entire e-commerce engine.
Ultimately, a brand can improve its level of service while demonstrating flexibility and the ease of doing business in a rapidly changing world. Speed, convenience, and low-touch are differentiators to keep consumers coming to their brick-and-mortar stores and maintain engagement with their brand. Also, let's not forget, the platform also supports and streamlines the returns process too!
Set up your own contactless buy online pick up in-store eCommerce program.
Ricoh Service Advantage
provides service and support to partners providing automated micro-fulfillment centers and click-and-collect solutions for retail customers, such as intelligent locker services