To generate support for teaching, research and public service missions, build strong bonds with the community and national organizations, and create awareness for your university, you must employ data-driven techniques. These techniques should be paired with personalized communication to target individuals and organizations where they are most responsive.
Many universities have yet to fully integrate their advancement operations and use customer relationship management (CRM) strategies and higher education data analytics to personalize their communication with donors.
The explosion in advanced communication technology offers even more opportunities to pinpoint relevant information to share with specific donors and maintain the type of long-term, relevant relationship that leads to fundraising success.