Does consistent color matter for your business?
by Toby Saalfeld
Color management benefits
Read time: 3 minutes
Consistent color is critical for creating strong, emotion-packed messaging.
It doesn't matter whether your customers require brochures, promotional mail, fund-raising banners or catalogs — consistency is crucial to the both the brand recognition and messaging impact.
Colorful objects attract the eye and the pocketbook.
According to one research study, color increases brand recognition by 80%.¹ Think Coca-Cola. McDonalds. IBM, often dubbed “Big Blue.” Do their vibrant colors stand out to you? They’re meant to.
Yet, the value of color consistency goes beyond brand recognition. In fact, this same study cites that color can improve reading comprehension by 73%; learning, 55-68%; and reading, 40%.
- 1Journal of Neuroscience, 2016. http://www.jneurosci.org/
Explore our content library
Recommended for you
3 easy ways businesses can reduce costs
To reduce business costs, you can reduce paper with digitization, take advantage of IT outsourcing services and use cloud services.
Sir Speedy, St. Petersburg, FL
See how Sir Speedy, St. Petersburg, FL, expanded its business with Ricoh advanced production print systems, wide-format printing and support.
The digital color evolution: Shed the limitations of the past
Digital color printing technology continues to evolve, expanding color printing capabilities to deliver impactful messages like never before.