Does consistent color matter for your business?
by Toby Saalfeld
Consistent color is critical for creating strong, emotion-packed messaging.
It doesn't matter whether your customers require brochures, promotional mail, fund-raising banners or catalogs — consistency is crucial to the both the brand recognition and messaging impact.
Colorful objects attract the eye and the pocketbook.
According to one research study1, color increases brand recognition by 80%. Think Coca-Cola. McDonalds. IBM, often dubbed “Big Blue.” Do their vibrant colors stand out to you? They’re meant to.
Yet, the value of color consistency goes beyond brand recognition. In fact, this same study cites that color can improve reading comprehension by 73%; learning, 55-68%; and reading, 40%.
The stats are persuasive. And companies purchasing print are demanding high-value color and the ability to keep it consistent, no matter the application. As such, the push for better, more affordable digital color management tools is on. The good news is that these tools have become just that: more affordable and more versatile. What was once the domain of high-end print providers has now shifted to the “printer on the street,” so to speak. Today, nearly any size shop can find a color solution to fit within its budget and business goals.
For a small subscription fee, for example, printer service providers can tap into cloud services and access color management tools that can help create a lifetime of brand recognition.
With today’s advanced color management technologies, customers no longer
have to settle because of color limitations. Getting the exact right
color is not only possible, its affordable — thanks to improved color
management.
Your competitors are aiming to pump up customer satisfaction, reduce production time and waste, and lower overall costs. Choosing the right color path, the right tools and the right partner can help your business reach into a colorful new marketplace.
Take the challenge. Take the lead.
