Color management: it’s harder (and easier) than you think

by Toby Saalfeld, U.S. Director of Color Management & Jonathan Vena, Color Management Consultant

For more than a decade, Ricoh’s color management experts have been dedicated to helping our customers achieve consistent and accurate color every time they print and wherever their brand shows up.

Color management is a complex business — and it’s not just about ink on paper. Our clients understand the value of strategic brand management, and when it comes to color, their expectations run high for accuracy, consistency and quality from print output to monitor displays, scanners, cameras and everything in between.

Pinnacle Award Winner The RICOH Auto Color Adjuster is a 2023 Pinnacle Award recipient in the Non-Output category. The panel of judges lauded the device’s innovative technology for featuring the fastest spectrophotometer in the printing industry.

“Easy” comes in varying degrees

Our clients have varying levels of color management expertise and resources on their teams to help manage their output quality. While there is a tremendous variety of color management software solutions on the market today, not all solutions are created equally.

Sometimes it might seem to an organization that implementing a new software will solve the lion’s share of their color management issues — but you can’t just “set it and forget it.” For one thing, most color devices require regular calibration, as well as expert knowledge to determine how often that calibration needs to occur.

Another challenge is that while the solutions may seem simple at first, they require a deep understanding of color management for users to glean their full benefit. Many times, this level of expertise is outside of our clients’ core competencies, which can lead to negative surprises when things become more complex than originally anticipated.

A consultative approach

At Ricoh, we provide consulting services and step-by-step training to empower newbies with the skills needed to manage color all on their own. We make color management as easy as possible without sacrificing the quality our client’s customers expect. No unnecessary, confusing jargon. Just better color!

Over the years, we’ve learned that every one of our customers prioritizes consistency from print run to print run. Accuracy is top of mind too, but in a high production environment, it often takes second place to that consistent brand output. Ricoh helps our customers ensure both consistency and accuracy through our deep knowledge of industry standards and years of expertise getting color right.

Through close collaboration and consultation with our clients, we learn what is most important to them and their customers and then recommend solutions across different platforms that will deliver against their goals. From there, we stick around and work closely with our clients to ensure the solutions are working and also tackle any emerging color management needs head on. Throughout the journey with each of our clients, we focus on the things that are most relevant and valuable to them — so that they can achieve the results they want.

Get a professional color management assessment

Get a professional color management assessment with the experts at Ricoh. We can demonstrate the magic of the RICOH Auto Color Adjuster in action for your business and show you just how easy color management can and “should” be.

Toby-Saalfeld.png
Toby has been in the production print industry for two decades, expanding his knowledge and skill set in all areas of print — technical services, sales, marketing, and engineering — to design innovative solutions for businesses to thrive independently. Jonathan Vena, Color Management Consultant, advises businesses on the best and easiest way to achieve the color they want. Ricoh’s resident color expert on calibration and 5th color station, Jon helps customers like the Philadelphia Eagles keep their color as bright as their business.

Toby Saalfeld

U.S. Director of Color Management

Ricoh USA

Jonathan advises businesses on the best and easiest way to achieve the color they want. Ricoh’s resident color expert on calibration and 5th color station, Jon helps customers like the Philadelphia Eagles keep their color as bright as their business.

Jonathan Vena

Color Management Consultant

Ricoh USA

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