President and CEO
Ricoh North America
Carsten Bruhn was appointed President and CEO for Ricoh North America on April 1, 2021. Bruhn brings to this role a relentless pursuit of excellence with a focus on understanding customers’ needs today while anticipating changes in the future. Bruhn possesses the rare combination of proven sales experience and leadership principles that center on inspiring teammates, fostering collaboration and productivity, driving the collective team forward, and focusing on important cultural issues such as diversity and inclusion in the workplace.
Most recently, Bruhn served as Corporate Vice President for Ricoh Global Services. In this role, he managed and fostered Ricoh’s relationship with its most strategic global customers. He worked tirelessly to help ensure the Ricoh leadership team understood, innovated, and responded to customers’ unique needs by helping solve their problems. He focused on empowering customers to embrace digital transformation and built strategies to work with Ricoh’s best-in-class partners to enable businesses to transform into digital businesses.
Under Bruhn’s leadership, Ricoh’s Global Major Account (GMA) channel experienced growth by attracting new customers, while also renewing and providing increased value to existing customers. In 2020, these initiatives continued to accelerate by helping customers work from anywhere with digitalization, automation, and collaboration solutions, as well as providing tools for a safe return to the workplace.
During a two-year assignment in Japan, at Ricoh’s global headquarters, Bruhn led the global services transformation for Ricoh Business Solutions. Bruhn also served as Corporate Vice President and General Manager of Ricoh Global Services. Prior to joining Ricoh, he managed Lanier's Northern Europe region. After the acquisition of Lanier by the Ricoh Group in 2001, Bruhn successfully integrated Lanier's businesses into Ricoh's Operating Companies. Leveraging this experience, he understands the entrepreneurial spirit and passion that drives Ricoh Family Group dealer partners.
Originally from Denmark, Bruhn moved to the United States in 2021 after living in Great Britain for 23 years with a two-year assignment in Japan and extensive international travel supporting customers throughout the world, including North America.
Bruhn attended Henley Management College with a focus on management studies and INSEAD with a focus on finance.
Senior Vice President & Chief Financial Officer
Ricoh North America
Sven Adler was appointed as Senior Vice President & Chief Financial Officer (CFO) in January 2019. In this role, Adler is responsible for leading Ricoh’s finance, accounting, and IT operations in the United States and Canada.
Adler is an accomplished finance and C-level executive with more than 15 years of experience, bringing a proven track record of strengthening and streamlining financial operations to drive greater revenue and efficiencies to Ricoh.
Adler joined Ricoh from SAP where he held various finance leadership positions in Europe and the United States, including: Vice President & CFO, SAP Customer Experience, the Customer Relationship Management (CRM) business within SAP, where he drove business growth through both acquisitions and organic expansion to deliver more than $114M in annualized run rate savings through restructuring; and Vice President & CFO, SAP Services North America, where he directed all aspects of financial performance for the U.S. and Canada, reorganized teams, and drove Services business turnaround leading to double digit revenue growth. Previously, Adler held accounting and finance roles at Accenture and Rhein Chemie, a German chemical company.
Adler holds a Diploma degree in Business Information Technology from Duale Hochschule in Mannheim, Germany and a bachelor’s degree from Open University in London, England.
Vice President, Dealer Division
Ricoh USA, Inc.
Jim Coriddi is Vice President of the Ricoh Family Group U.S. Dealer Division, a position he’s held for the past nine years. Coriddi has been with Ricoh for 36 years, serving in various sales and marketing positions in both the field and operational aspects of the business. He has a strong background and extensive experience as a leader in both Ricoh’s dealer and direct channels.
The Ricoh dealer business has grown each year and is now responsible for almost 50% of Ricoh unit sales. This success prompted Ricoh to make an unprecedented change in its SMB go-to-market strategy in May 2017 to establish dealers as its primary vehicle. Prior his current role, Coriddi was responsible for coordinating the Ricoh field integration efforts associated with the IKON acquisition. He worked closely between headquarters and field personnel to convert and upgrade the customer base while maintaining a stable selling environment for all Ricoh channels.
In 2004, Coriddi began leading the dedicated IKON Division, responsible for all aspects of sales, service, and marketing operations. Over five years, the IKON Division grew 58% to $500M annually.
Coriddi was named Vice President of Ricoh Dealer Sales in 2001, managing a network of 300+ Ricoh brand dealers to strong growth over three years in the position. Prior to that, Coriddi was appointed Vice President of Ricoh Marketing Support, in charge of marketing communications and advertising. Additionally, Coriddi led the consolidation of Ricoh’s first dealer acquisition, developed and led an innovative consumables sales program, and initiated a field marketing initiative to provide training and support for Ricoh’s first digital multifunction product in the U.S.
Coriddi graduated from Montclair State University in 1983 with a bachelor’s degree in Communications and Marketing.
Senior Vice President, General Counsel and Secretary
Ricoh North America
George Gowen is Senior Vice President, General Counsel and Secretary for Ricoh North America, a role he was appointed to upon joining Ricoh in June 2019. In this position, Gowen oversees all of Ricoh’s legal, ethics, compliance, security, governance, and regulatory affairs in the U.S. and Canada. He brings more than 20 years of experience from executive roles directing legal teams at public and private companies, as well as serving at law firms.
Most recently, Gowen was General Counsel at Keystone Foods, a leading international food manufacturer. He served on Keystone’s global leadership team with responsibility for a wide range of legal initiatives and issues. Prior to this, Gowen served as Vice President and Associate General Counsel at Aramark, a global provider of food and facilities services, leading the legal function for two of the company’s operating groups. Gowen also was a partner at the Cozen O’Connor law firm in Philadelphia, where he provided general corporate, compliance, and business litigation advice to healthcare, life sciences, and food industry clients.
Gowen has a Bachelor of Arts degree from Georgetown University and received a Juris Doctor degree from the University of Pennsylvania Law School.
Senior Vice President
RICOH Graphic Communications
Gavin Jordan-Smith is Senior Vice President, RICOH Graphic Communications (RGC). Appointed to this expanded global role on April 1, 2021, Jordan-Smith oversees marketing, strategy and digital transformation of the newly formed RGC global business unit, and serves as a member of the RGC global board. In addition, he also leads the RCG business within North America. Jordan-Smith possesses a customer-centric mindset and is focused on partnering with customers to help them with their digital transformation within the print industry.
Jordan-Smith joined Ricoh in 2019 and was named Senior Vice President, Commercial and Industrial Print, leading the business in the U.S. and Canada, including hardware, software, solutions, and services, after driving sales and the go-to-market strategy in the U.S. as Vice President of Commercial Printing.
With more than 25 years of proven success in the graphic arts industry, Jordan-Smith is passionate about the industry, working for and with leading technology companies, agencies, print services providers and startups. He is actively involved on industry boards, associations and educational forums driving thought leadership, vision and transformation. He has developed programs and business strategies that addressed the needs of QuickPrint, CRD, Transactional and Graphic Communications/InPlant customers, and has helped organizations transform from a traditional offset company into a full-service communications provider. He recognizes what truly drives progress, connecting with people and delivering results. As a brand, sales, and marketing transformation leader, Jordan-Smith believes that connections to customers ultimately lead to positive results.
Prior to Ricoh, Jordan-Smith held several leadership roles throughout the industry, including Vice President, Industrial Print and Graphic Communications, BIS Group for Konica Minolta Business Solutions U.S.A., Inc. where he oversaw the organization’s production and industrial printing portfolio of hardware, software, and services for commercial and industrial print customers. He also led the Xerox Production Workflow and Solutions Business Group as Vice President, and was Director and Chief Operating Officer at Toppan Printing Company America.
Jordan-Smith has a degree in International Law and Finance from the University of Mid-Glamorgan, Pontypridd in Wales, UK.
Senior Vice President, Technology and Head of Digital Services Center
Ricoh North America
Bob Lamendola was appointed to Senior Vice, President, Technology and Head of Digital Services Center in June 2021. He is responsible for creating a clear strategy and identity for Ricoh’s Digital Services portfolio, unifying Service development and innovation to enable efficiency and agility, and aligning and prioritizing resources with a customer centric focus.
Prior to this role, Lamendola served as Vice President, Infrastructure & Engineering Services, where he led the evolution and optimal utilization of our Services Delivery infrastructure, technology, processes, systems, and solutions. Additionally, Infrastructure and Engineering Services focused on providing technology leadership and escalation support across Ricoh’s Services portfolio, including IT Services and Service Delivery Innovations, to maximize customer value. Lamendola has led all aspects of Ricoh's IT Services infrastructure – from engineering and design to the daily operations of those environments.
With Ricoh for more than 15 years, Lamendola has held numerous leadership roles within the IT Services organization including management of the Managed Hosting, Application Development, and ITS Infrastructure and Support teams.
Previously, Lamendola served as the Vice President, Information Technology, at an international semiconductor manufacturer.
Lamendola holds a Bachelor of Science degree in Computer and Information Science from Bloomsburg University.
Chief Marketing Officer
Ricoh North America
Lauren Sallata was appointed Chief Marketing Officer (CMO) for Ricoh North America in June 2021. She brings more than 20 years of experience to the role as an award-winning professional who has successfully directed large organizations through digital marketing transformation, increased customer engagement, and enhanced strategic communications.
Sallata joined Ricoh from Panasonic Corporation, where she most recently served as Chief Marketing Officer. Under her leadership, Sallata led the marketing transformation in North America, redesigning brand and digital strategy to align with the organization’s new business positioning. With a focus on extending the brand from consumer to a holistic provider of integrated solutions, Sallata increased overall purchase intent and awareness, developed regional and global brand strategy for long-term positioning among Millennial and Gen Z buyers, and launched a best-in-class marketing technology strategy and customer engagement platform. During her time at Panasonic, Sallata received several industry awards and honors, including: 2020 ITSMA Marketing Excellence Diamond Award in Transforming the Brand; 2018 ANA B2 ‘Marketer of the Year’ top three finalist; and two 2017 Stevie Business Awards for B2B Campaign of the Year.
Prior to Panasonic, Sallata held leadership positions at Xerox Corporation from 2008-2016, including Vice President of Business Development & Marketing where she led strategy and execution for the corporation’s rebrand and enterprise portfolio project. Her early career was spent at Verizon Business in several Senior Management roles where she led marketing and sales support, developed go-to-market strategies, and managed client relations and P&L contract operations.
Sallata’s expertise is highly established and evident in her thought leadership, which has been featured in publications such as The Wall Street Journal, Forbes, and Advertising Age. She has been a member of several corporate and industry boards throughout her career, currently serving on the Board of Trustees for the Consumer Technology Association.
Sallata has a Bachelor of Science degree from the University of Miami, and a Master of Business Administration from Temple University.
Senior Vice President & Chief Strategy Officer
Ricoh North America
Shark Samejima is Senior Vice President and Chief Strategy Officer for Ricoh North America. Drawing on more than 25 years of experience in management, sales, and marketing positions, Samejima is responsible for Ricoh’s corporate strategy and direction in the U.S. and Canada.
Most recently, Samejima was Senior Vice President, Strategic Planning and Marketing. Prior to that, he held the role of General Manager of Regional Marketing for Ricoh Company, Ltd. in Tokyo. With responsibility for developing global strategy for Japan, the Americas, EMEA, and Asia-Pacific regions, Samejima led structural reform among each region as well as growth plans for the U.S. From 2008-2013, Samejima worked in the U.S. serving as Director of Solutions Marketing where he successfully launched Ricoh’s Integrated Cloud Environment (ICE), and was granted a patent for cloud technology that enabled a variety of MFP functions via the Internet.
From 1996-2008, Samejima held positions in Japan where he led domestic marketing strategy, and introduced an integrated services portfolio that has helped Ricoh’s IT Services grow into a highly profitable business in Japan. He began his career at Ricoh in 1993 as sales representative in Japan focused on SMB accounts.
Samejima has a Bachelor of Business Administration degree from Meiji University in Japan.
Executive Vice President, Human Resources and
Deputy General Manager, Shared Services
Ricoh North America
Donna Venable is Executive Vice President, Human Resources for Ricoh North America, a position she’s held since 2015. In this role, Venable leads all HR functions and activities in the U.S. and Canada. She also oversees Ricoh’s Order Management, Process Improvement, and Supply Chain operations as Deputy General Manager of Shared Services, a role she took on in 2017. She is an accomplished professional who has been key to Ricoh’s transformation to a services-led organization and aligning Ricoh’s worldwide HR efforts.
Previously, Venable was Senior Vice President, Human Resources for Ricoh after holding the same role for IKON Office Solutions before its acquisition by Ricoh. She had more than 14 years of HR experience with IKON, and has 26 total years managing HR functions. Venable also served as Vice President, Human Resources Shared Services at IKON, and previously held HR roles with Doubletree Hotels and Guest Quarters Hotels.
Venable is a graduate of Franklin and Marshall College in Lancaster, Pennsylvania. She is engaged in the HR community serving as a board member of the HR Executive Alliance and co-chair of the HR Executive Summit, Pennsylvania and New Jersey Chapters. She has presented at industry speaking engagements focused on leadership and employee development, and has been featured in Chief Learning Officer magazine.