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EFI® MarketDirect Cross Media

Launch campaigns quickly with a single tool for design, personalization, tracking and analytics

About EFI® MarketDirect Cross Media for Personalized Marketing

EFI® MarketDirect Cross Media, a customer communications and marketing campaign platform, can help you attract new customers, increase your foothold in current accounts and generate new revenue streams. It simplifies and speeds multichannel campaign creation and management by combining design, personalization, automation, tracking and analytics. MarketDirect Cross Media enables you to design and publish campaigns for any channel including email, print, web, mobile messaging and social — all in one integrated application.

Benefits

  • Build and execute multichannel marketing campaigns quickly and easily with no programming skills needed.
  • Improve results with personalized communications that can include graphics, images, text, pURLs and more.
  • Start small and grow with one investment — launch up to three concurrent campaigns using the base product and add more as your needs change.

Simplify cross-media marketing using an all-in-one platform

Streamline every campaign step by replacing multiple tools with one. Go to market quickly with vibrant, personalized communications that foster long-term customer relationships and earn repeat business versus one-off print projects. Designed for all platforms and channels, EFI® MarketDirect Cross Media includes:

  • A browser-based interface that allows you to manage data and activities on one screen
  • The ability to share all design and data assets among campaign channels and change them on the fly
  • Response tracking and analytics to measure campaign success
  • Customization and expanded capabilities through APIs and custom code

Build and personalize campaign assets with drag-and-drop ease

Execute campaigns in hours or days instead of weeks without programming skills. MarketDirect Cross Media is built with HTML5 and responsive design so anyone can use it efficiently. The campaign wizard speeds asset design with rules, templates, pre-built themes and a built-in VDP tool. Drag and drop images into place, insert recipient names, add messages and more to create:

  • Personalized, printed pieces like post cards and direct mailers — print workflows included
  • Websites with personalized URLs (pURLs)
  • Mobile sites, QR codes and SMS
  • Personalized emails
  • Interactive customer surveys
  • Online forms and registration pages

Automate multitouch, multichannel campaigns

To get the most from your investment right away, ask our Professional Services team to implement the software and workflows. For example, the team can integrate MarketDirect Cross Media with customer relationship management (CRM) systems and other third-party systems. Set up an eCommerce site (Digital Storefront) or branded portal (Cross Media marketing portal) to:

  • Give your customers access so they can customize the templates you’ve set up, schedule campaigns and follow results.
  • Send automated reminders, follow-up actions and recurring communications like birthday greetings.
  • Create versions of campaign assets to support market segmentation.
  • Pull data from social media accounts and use it for personalization or add it to the campaign database.

Display campaign results on mobile, tablet and desktop devices

The customizable dashboard displays results that you can view on any device. Track activities related to website visitors and events, emails, pURLs, QR codes and more. Sophisticated yet easy to use, MarketDirect Cross Media supports your success throughout the campaign cycle:

  • Provide progress reports to customers and internal teams.
  • Monitor costs to understand profitability.
  • Collect the data in a database to support analytics.
  • Improve customer intelligence with information you learn from each campaign.
 

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