EFI® MarketDirect Cross Media, a customer communications and marketing campaign platform, can help you attract new customers, increase your foothold in current accounts and generate new revenue streams. It simplifies and speeds multichannel campaign creation and management by combining design, personalization, automation, tracking and analytics. MarketDirect Cross Media enables you to design and publish campaigns for any channel including email, print, web, mobile messaging and social — all in one integrated application.
Streamline every campaign step by replacing multiple tools with one. Go to market quickly with vibrant, personalized communications that foster long-term customer relationships and earn repeat business versus one-off print projects. Designed for all platforms and channels, EFI® MarketDirect Cross Media includes:
Execute campaigns in hours or days instead of weeks without programming skills. MarketDirect Cross Media is built with HTML5 and responsive design so anyone can use it efficiently. The campaign wizard speeds asset design with rules, templates, pre-built themes and a built-in VDP tool. Drag and drop images into place, insert recipient names, add messages and more to create:
To get the most from your investment right away, ask our Professional Services team to implement the software and workflows. For example, the team can integrate MarketDirect Cross Media with customer relationship management (CRM) systems and other third-party systems. Set up an eCommerce site (Digital Storefront) or branded portal (Cross Media marketing portal) to:
The customizable dashboard displays results that you can view on any device. Track activities related to website visitors and events, emails, pURLs, QR codes and more. Sophisticated yet easy to use, MarketDirect Cross Media supports your success throughout the campaign cycle: