RICOH Clickable Paper™

Name: RICOH Clickable Paper&trade;
Brand: Ricoh

Connect print and digital with cloud-based intelligent image recognition software

About RICOH Clickable Paper™ interactive marketing solution

Clickable Paper™ is an interactive print solution that bridges the traditional offline-online gap. It connects print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other printed materials. Each hotspot links to one or multiple sources, instantly taking readers from two-dimensional printed content to online, multi-channel content. The iOS and Android mobile apps are free to download and easy to use.

Benefits

Take your audiences on instant journeys from the printed page to photos, videos, blogs, websites, maps and more, using a clean, markless method.
Improve marketing outcomes by connecting audiences to your offers in new and immersive ways.
Transform printed media with trackable data analytics that allow you to monitor click-throughs and results for ongoing campaign improvement.

Include interactive print in your growth strategy

The world is going mobile, but printed materials aren't. Until now. With the Clickable Paper™ interactive print solution, your business can grow through mobile app marketing. You can transform print media into a new revenue stream quickly and easily, and keep in step with consumers who are increasingly mobile. A low-risk, growth strategy, Clickable Paper™ builds on your printing expertise and gives you a simple way to deliver more value to your clients or lines of business.

Keep your printed pages free of barcodes or marks

How does Clickable Paper™ work? Unlike QR codes, which require visible, unsightly marks on printed materials, Clickable Paper™ uses image recognition software to create invisible hotspots – leaving the printed page unchanged – and it allows you to assign multiple links to each hotspot. Without marking, editing or reformatting the printed source materials, you can connect consumers to different digital experiences and interactive marketing resources such as:

Product information, reviews and downloadable extras
Visual and experiential links such as photos, videos, websites, e-commerce portals and social networks
Phone-based actions such as making a call, sending an email or opening a map

Multimedia marketing increases ad revenue

Give advertisers a good reason to keep buying print ads instead of online ads. An interactive marketing solution, Clickable Paper is both print and online, so either/or doesn’t apply. Your customers will like the flexibility of the Clickable Paper look and feel in the ads that you can create for each of them to support consistent branding and messaging.

Improve click-through rates

App users like instant gratification. Marketers like to try, test and measure. Clickable Paper™ gives everyone what they want. App users can play, learn or buy in seconds – watch a video, download a coupon, send a tweet, enroll in a sweepstakes. Every click-through is tracked, so the detailed analytics can tell you what's working and what isn’t.