Case Study: PC Creative Services
Getting creative with new business opportunities via faster, more accurate production printing.
About PC Creative Services
For more than 40 years, PC Mailing Services operated as a mailing house before expanding digital print operations and changing its name to PC Creative Services. The San Antonio-based, family-owned company now touts itself as a one-stop marketing resource with digital, print, mail and design services. The one thing that has never changed is an unrelenting passion to put every client's needs first.
After a showroom demonstration, PC Creative Services was sold on the crisp, clear images and registration found on the RICOH Pro C9110,
Pro C7110X and Pro 8120e production printers.
PC Creative Services wanted more than promises that Ricoh's production printers could do the job. Company leaders wanted proof. That's why when the general manager and a senior manager visited Ricoh's Dallas showroom for a demonstration, they brought along files to test on the devices.
"One of the files we brought was a real estate brochure," said Ronnie Cain, General Manager. "It was just so awesome to see that brochure come off the Pro C9110 without having to do any color or image adjustments."
Cain brought samples back to share with the rest of the team. Everybody was impressed with the exceptional images that captured even the finest details. Plus, they were excited about using the Pro C7110X and its fifth color station to use clear or white toner and print on new types of substrates, including window clings and metallic papers, to capture new revenue streams.
"It gives us that 'wow' factor we were looking for to help us sell more print," said Cain. "It wasn't something anyone was doing yet in our area."
For its high-volume, black-and-white applications, PC Creative Services chose the Pro 8120e with inline Plockmatic Booklet Making System. The production press produces output quickly with 4800 x 1200 dpi, making it the affordable workhorse device Cain was seeking.