Case Study: KeyBank
About our Customer
KeyBank, headquartered in Cleveland, Ohio, is one of the largest bank-based financial services companies in the U.S. With approximately $135 billion in assets, KeyBank serves three million customers across diverse markets in the Northeast, Mid-Atlantic, Midwest and Pacific Northwest. A large bank with a local feel, KeyBank makes being a good steward to the communities it serves a business priority.
Looking out strategically five years, KeyBank recognized its in-house print and mail operation needed a plan. Capacity was high, yet print volumes were projected to stay relatively low and possibly trend further down. Having invested in the building, people, and hardware necessary to run this facility, KeyBank sought a partner with a unique vision to convert a seemingly sunk cost into an asset for the future.
A focus on printing seems counterintuitive to chasing the next big innovation that would turn customers’ heads and drive allegiance. Yet, a total abandonment of printed statements and other account information would be premature. The reason? While many bank customers have migrated online to access their account information anywhere, anytime, from any device, there’s still a significant number who want to review and retain their financial information on paper.