As a result, the company has several new retail customers. For example, it prints shelf tags and point-of-purchase displays for a larger beverage retailer with 32 locations in the area. It has created several prototypes with the Pro C9100's 13" x 27" sheet size, which is leading to new opportunities with the retailer.
Other projects include two-sided VDP applications and colorful personalized postcards to capture the interest of each recipient in a unique way. The team also produces short-run packaging to capitalize on trends and highly specialized information about the audience.
"What we can offer to a customer now is a variety of applications customized to promote their brand, from coasters to personalized packaging to items we can run in-sync on offset to create a full brand packaged," said Larsen. "Our reward is more business if their businesses are doing well."