Case Study: Graphic Partners
Using fast, affordable print-on-demand output to capture new revenue streams.
About Graphic Partners
Located in Zion, Illinois, Graphic Partners has delivered quality printing products and services for more than 100 years. With the RICOH Pro C9100, it can expand its capabilities to include more affordable variable data printing and capture more business-to-consumer (B2C) revenue streams.
Graphic Partners chose the RICOH Pro C9100 Color Production Printer to create VDP output quickly and economically on a wide range of substrates to expand both creativity and revenue.
Graphic Partners has produced an incredible amount of information for clients for nearly a century. Now, with the Pro C9100, they can customize that information with unprecedented speed and ease.
The company has moved many of the jobs from its offset presses to the faster and more versatile digital press. It can produce a wider range of print runs with near-offset quality output via stunning 1200x 4800 dpi resolution in a fraction of the time.
"Due to its longer sheet size, auto duplexing and variable print capabilities, we can print two-sided signs, and point-of-purchase displays," said Kirk Larsen, Partner. "All of which provide us with a competitive edge in the B2C market."
He added that the company is printing on metallic, coated, transparent and other synthetic substrates for the first time to support the company's expanding consumer portfolio.
"We want to offer every idea we can to customers that will move their business forward," said Larsen. "We like to say we can deliver a big impact for less."
It's been easier than expected. Operators access critical print details and make adjustments immediately with fingertip precision on the raised color control panel. It includes animated guides to simplify tasks during production. Maintenance is simplified, too. With Ricoh's Trained Customer Replaceable Units (TCRU) program, even novice operators can swap out drums, rollers, fuser cleaners and more in moments without technical assistance.