Case Study: Cirrus Visual

Cirrus Visual moves away from offset printing and grows its business

About Cirrus Visual

Cirrus Visual began with the vision to merge graphic design and commercial printing under one roof. They had a promising start designing and producing a wide range of printed materials. From there, they expanded to become a "brand manager" for their clients, adding web design and event marketing to their capabilities. They wrapped their total package around a concept they call "Cloud 9 Service."

"As our company needs have changed over the years, Ricoh has evolved with us. Quite simply, Ricoh gets it. They have provided us with the tools to become a full-service visual communication company."

Brandon Blair


Cirrus Visual



When Cirrus Visual first moved to their new building, they weren't quite ready to completely abandon offset printing.

Eventually, Cirrus Visual planned to move completely away from offset printing to become a thriving, all-digital, full-service visual communication company. But they first wanted more exposure to the advanced capabilities of digital printing to bolster their confidence. To gain more experience, they did the following:

  • Retired their original Ricoh digital color production printer and allocated the lion's share of printing to their second Ricoh device.

  • Designated the third Ricoh press to serve as a back-up or specialty unit.

  • Added two new advanced Ricoh digital presses with fifth stations — one dedicated to white and the other to clear toner.

  • Equipped the new presses with booklet finishers and large-capacity stackers.

  • Specified an oversize-sheet bypass to run larger output on one new printer.

  • Leveraged the new technology's vacuum-feed systems to minimize paper jams.

  • Enlisted powerful controllers to rip large VDP runs quickly and efficiently.

  • Took advantage of Ricoh training to harness all their new digital capabilities.

  • Added a second digital wide-format press for color latex printing.


Download PDF