The proof of concept and roll-out of the first country site was a complete success. It showed that the company could have a Sitecore content management system on top of its e-commerce platform — something that hadn't been done before at the time. The two sites now mirror each other in look and feel, and when the design of one site is updated, the change is automatically applied to the other site — presenting a unified brand around the globe.
Since the initial rollout, we have built out six additional country sites for the company outside the U.S. Enlisting the one-click site building feature, the additional rollouts were fast and error-free. With the success of the rollouts, Ricoh IT Services remains the company's Sitecore partner for all new enhancements, country site implementations and ongoing support.
We are now migrating to the latest version of Sitecore, which will enhance the company's marketing capabilities. They will be able to alter content based on personas, personalize the experience for visitors, make content changes based on geography, analyze behavior on the site and leverage information derived from email or social media platforms.