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Small business sustainability plans: Are they worth the hype?

by Mike Strawn

“Going green” typically evokes a couple of different skeptical reactions in the business world. Some people see it as the latest marketing gimmick, with no real potential to provide a long-term return. Some embrace the idea but consider the cost of change (both financial and cultural) too high.

Nobody can argue that some businesses use sustainability as a short term marketing ploy. Furthermore, if embraced without strategy and planning, sustainable practices can fail, financially and culturally. However, many of these skeptics are only seeing a tiny cross-section of the sustainability movement. In practice, modern sustainability offers value to both the community and the company implementing — in terms of cultural benefits and reduced costs.

​Regardless of your stance on climate change, sustainability supports every business goal including profit, employee satisfaction, environmental conscientiousness, and customer satisfaction.

Put your business into perspective

Everyone on the planet is connected, and technological advancement is breaking down more barriers every day. You may think your business of 5, 50, or 500 employees has minimal impact on the world as a whole, but consider this – according to the most recent census data, small businesses account for roughly half of private-sector employment in the U.S. Collectively, small businesses can have an impact on the economy and environment that rivals much larger corporations.

Regardless of your stance on climate change, sustainability supports every business goal including profit, employee satisfaction, environmental conscientiousness, and customer satisfaction. In 2017, the question isn’t really “Why should my business join the sustainability movement?” it’s “How can we start?”

If your business is ready to learn more about what modern business sustainability really looks like, download “The Small Business Guide to Sustainability,” your comprehensive guide to going green and becoming a more efficient business in the process.

The small business sustainability guide

If your business is ready to learn more about the benefits of modern business sustainability, download this guide to going green and becoming a more efficient organization in the process.

Download now

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