How effective data management can help improve patient experience

Providers who allow patients to easily access information when and where they need it can reap the benefits of an improved patient experience. Being able to log into a secure site from a mobile phone to access test results, fill out forms electronically ahead of appointments, renew prescriptions, pay bills and carry out other tasks related to healthcare are just a few ways that healthcare providers can show patients how much they care about their patients’ experience.

On the flip-side, ignoring these aspects of patient experience — by relying solely on paper or redundant processes, or asking patients to repeatedly fill out the same lengthy health history, insurance information and other forms at every appointment — can ultimately damage patient experience.

 

According to PwC:

• Personal experience is the top reason for selecting a physician or hospital.
• Customer service — translated to patient experience — is 2.5 times more important in healthcare than in other industries.

Michael Campana joined Ricoh in 2012 as Senior Manager of Healthcare Marketing. He brings 27 years of experience to the role to lead the market positioning and strategy for Ricoh’s healthcare industry vertical in the Americas. Campana began his career in the healthcare industry upon graduating from the University of South Florida. He has worked for a number of healthcare organizations, including most recently Siemens Medical Solutions Health Services.