When Noah Allison created the Allison Coupon Company, it began as a way to print coupon books that coal mining company stores could offer customers to ease credit problems. When Noah died in 1890, his 18-year-old son James took over. Along with running the company, James invented two successful products, opened the Indianapolis Motor Speedway, and inaugurated the “500 Mile Race” on May 30, 1911.
The Allison men were people of vision, certainly. As commercial printers, you, too, can understand the importance of a driving vision.