This is not to say that small business owners shouldn't be doing their own homework about parts of their healthcare business process management that may be outside of their personal areas of expertise. Being well informed is a key component of any decision, but not all sources of information are created equal.
There isn't exactly a high barrier to entry for posting something on the Internet, and it has an incredible ability to allow spurious information to spread like wildfire.
Before making any decisions about your business or technology based on something you read online, do a bit of checking into the provenance of the information. If it's an article, what's the author's background and area of expertise? What sort of evidence is cited in their guidance? Is it coming from, or sponsored by, a brand? If so, what's their motivation or what are they trying to sell you?
The most effective healthcare organizations know what they're great at and try to minimize the amount of time they spend on things that aren't areas of strength.
Technology and healthcare business process management tend to fall into the second category for many smaller companies. Leaving those pieces to the experts can avoid the significant time, cost and headaches that can result from a bad self-diagnosis.
