Through six decades of innovation, our purpose endures

by Carsten Bruhn

Summary

Ricoh celebrates 60 years of U.S. business and evolves to focus on digital information services.

Read time: 4 minutes

December 13, 2022 marks the 60th anniversary of Ricoh’s business in the U.S., and it’s truly a remarkable moment in time. The challenges facing our customers over the last few years have fueled our commitment and renewed our focus, and we’re doing so many exciting things today that we couldn’t have even imagined back in 1962 — let alone when the Ricoh Group was established in 1936. But since our founding and every decade thereafter, Ricoh has been a world leader in solutions for the workplace.

That’s because our commitment to our customers has never wavered, and our spirit of innovation has never waned. While sustainability and customer centricity have become buzzwords, they have always been part of our DNA. We are leading with enterprise data solutions that were born from our heritage in copiers and multifunction printers and our legacy of dedicated service. We’ve been connecting people to information since the very beginning — innovating every step of the way.

I’ve been part of this incredible journey for more than 20 years. Prior to my appointment as President and CEO for Ricoh North America in 2021, I worked with our leadership team to develop digital strategies and solutions for our best-in-class partners as Corporate Vice President for Ricoh Global Services. I spent two years on assignment at our global headquarters in Japan. And in various other executive roles, I maintained an extensive international travel agenda to support our many customers and team members worldwide.

I’ve had the unique opportunity to see the Ricoh Way at work from a truly global perspective, and it’s been nothing less than extraordinary. Across divisions and around the world, it’s our values that drive the value we create for our customers. That’s the power of purpose.

We are leading with enterprise data solutions that were born from our heritage in copiers and multifunction printers and our legacy of dedicated service. We’ve been connecting people to information since the very beginning — innovating every step of the way.

The Spirit of Three Loves

Ricoh is a purpose-driven organization. Our founder, Kiyoshi Ichimura, established the Ricoh Group’s founding principles, The Spirit of Three Loves, in 1946 — “Love your neighbor,” “Love your country,” “Love your work” — and they have been guiding our organization ever since. These principles help us to see the bigger picture, challenge the status quo, and encourage us to constantly improve and contribute to the wellbeing of all stakeholders, including our families, customers, and society at large.

We may be a digital services company, but we’re always thinking about people — how to empower them to work smarter, be more creative, and get greater satisfaction from their work and everyday life. That goes for our team members as well as our 1.4 million customers worldwide.

We’re also always thinking about the planet. We’re global leaders in product solutions, environmental policy, and corporate social responsibility, and are committed to the United Nations Sustainable Development Goals and carbon neutrality. Our world-class sustainability initiatives have been recognized by our partners (Energy Star® Partner of the Year for seven consecutive years), customers (Verizon® Supplier Sustainability Award), and the industry (Dow Jones Sustainability World Index), and we’ve been honored with a Gold Class rating by S&P Global.

Lastly, it’s not just what we do but how we do it. In every role, in every country, I’ve seen countless examples of how our Ricoh Way values, culture, and growth mindset contribute not only to our clients’ success, but to the prosperity of society. Our work has yielded decades of highly refined technological innovations that have advanced progress in healthcare, financial, retail, and other industries all over the world.

Our commitment to evolution and innovation

Times change, and technology advances. But the challenges related to work, communities, and information sharing will always need solutions. That’s why, in the Spirit of Three Loves, Ricoh has expanded its reach beyond the traditional office environment to empower digital workplaces. We’ve evolved to support the growing needs of digital business by connecting people to information whenever and wherever they need it; enabling effective communication between people and systems; and turning siloed data into actionable insights.

We’ve also reimagined how Ricoh is driving sustainability. In addition to our environmental goals, we are determined to create new value that resolves social issues and helps materialize a sustainable society through business. We are enabling organizations to attract and keep customers by unlocking and connecting the information that drives outstanding customer experience (CX). We are empowering employees to work from anywhere with agile information and cybersecurity solutions. And we are experts at sustaining operations.

From enterprise asset management to cybersecurity to AI-driven capabilities and insights, we help companies across industries reduce inefficiencies, optimize resources, and streamline business plans. By working to sustain customers, employees, and operations alongside the environment, Ricoh is helping to sustain the future for all of us.

Information empowers imagination

Knowledge may be power, but information frees purpose. Whether that’s helping a doctor navigate a complicated surgery with a 3D heart model, or a CEO stave off a security breach that could cost millions, we measure our success by the degree of our impact. And we know technology is just the tool. It’s the people who are the creators, the disruptors, the innovators.

Even the cleanest, most reliable data is meaningless without the ingenuity, creative thinking, and problem-solving that only humans can do. We use technology to automate the details so customers and employees can focus on the larger initiatives, work creatively, and find fulfillment through work with a true sense of purpose.

Our founder believed that the greatest asset of a company, a country, or the Earth itself, is the imagination of its people. He believed that by learning and improving from facts, thinking creatively, and collaborating with each other, people can improve the way our communities live and work together and create a more peaceful, prosperous, and sustainable world. I believe he was right.

Cheers to 60 years and a future of unlimited possibility!

Carsten

Carsten Bruhn is President and CEO for Ricoh North America. With more than 20 years of tenure at Ricoh alone, he brings to this role a relentless pursuit of excellence with a focus on understanding customers’ needs today while anticipating changes in the future.

Bruhn possesses the rare combination of proven sales experience and leadership principles that center on inspiring teammates, fostering collaboration and productivity, driving the collective team forward, and focusing on important cultural issues such as diversity and inclusion in the workplace.

Originally from Denmark, Bruhn moved to the United States in 2021 after living in Great Britain for 23 years with a two-year assignment in Japan and extensive international travel supporting customers throughout the world, including North America. Bruhn attended Henley Management College with a focus on management studies and INSEAD with a focus on finance.

Explore our content library

Recommended for you

Omnichannel marketing strategies to protect your brand
Omnichannel marketing strategies to protect your brand

Omnichannel marketing strategies to protect your brand

Marketing technologies and solutions that drive digital engagement are vital to achieving exceptional results in a world without cookies

Digital Workplace: Definition & Complete Guide
Digital Workplace: Definition & Complete Guide

Digital Workplace: Definition & Complete Guide

Implement a digital workplace that gives your business the scalability and flexibility you need to stay competitive. Learn from the experts at Ricoh.

A primer on 3D Printing and Additive Manufacturing
A primer on 3D Printing and Additive Manufacturing

A primer on 3D Printing and Additive Manufacturing

3D printing and additive manufacturing - are they the same? This article explores the similarities, differences, surprising facts and future promise.