The power of color embellishments — turning challenges into sales

Today's buyers want more from print. They want marketing that commands attention, creates memorable experiences, and justifies investment.

But for print service providers (PSPs), meeting those expectations means finding new ways to demonstrate value in a cost-sensitive market.

That's where color embellishments create opportunities.

By adding dimension and visual impact that elevate print beyond the ordinary, they help PSPs shift the conversation from cost to value — transforming a sales challenge into a powerful opportunity for growth and profitability.

In this eBook, you’ll discover:

• What today’s print buyers really think about paying more for specialty print — and how to use those insights in your sales conversations

• The most common challenges PSPs face with embellishments — and the strategies to overcome them

• How technology and buyer insights can turn embellishments into ROI — creating measurable growth and opportunities