Bulk Mail

What is bulk mail?

Bulk mail is large-scale mailing of identical, presorted mail pieces such as catalogues, promotional flyers, letters, or brochures. Bulk mail is related to direct mail, in the sense that it is the process of sending large volumes of mail at reduced postage rates through the United States Postal Service (USPS) or other postal carriers. Commonly used by businesses, nonprofits, and government agencies, bulk mail is typically used to target a large mass of people for distributing promotional materials, invoices, newsletters, or informational content at a rate more cost-effective to the sender.

How does bulk mail work?

To qualify for reduced bulk mail rates, senders must meet specific requirements related to volume, formatting, and sorting, following steps along the lines of what’s listed below:

• Prepare the mail pieces: Ensure all items meet postal guidelines for size, weight, and layout.

• Sort and bundle: Group mail by ZIP code or delivery route to streamline processing.

• Affix barcodes and labels: Use automation-compatible barcodes and address formatting.

• Submit documentation: Provide a mailing statement and pay postage, often through a permit or prepaid account.

• Deliver to a USPS entry point: Drop off the mail at a designated bulk mail facility or Business Mail Entry Unit (BMEU).

Bulk mail can be sent as First-Class Mail, Marketing Mail, or Nonprofit Mail, depending on the sender’s classification and goals.

Why is bulk mail important?

There are many advantages to sending bulk mail, one of the largest being discounted postage rates. Bulk mail rates are often significantly lower than standard rates. It also allows senders to reach a large audience with a consistent message, making scalability attainable for businesses looking to boost outreach. Using bulk mail streamlines delivery, increasing efficiency by using pre-sorting and automation.

What qualifies as bulk mail?

To qualify, mailings must meet minimum volume thresholds—typically 200 pieces for Marketing Mail or 500 pieces for First-Class Mail. Items must also be properly sorted, labeled, and formatted according to postal standards.

Is bulk mail only for marketing?

No. While it’s often used for promotional campaigns, bulk mail is also used for invoices, statements, newsletters, and informational materials. Nonprofits and government agencies frequently use bulk mail for outreach.

How is bulk mail different from direct mail?

Direct mail refers to the strategy of sending targeted mailings to recipients. Bulk mail is the method used to distribute those. Many direct mail campaigns rely on bulk mail services to reduce costs.

Do I need a permit to send Bulk Mail?

Yes, most bulk mail requires a mailing permit and an account with the USPS or a third-party mail service provider. Some organizations work with mail houses that handle permits and preparation on their behalf.