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Case Study: PIP Printing Livingston, NJ

See how PIP Printing grew its business with Ricoh 1to1 Create Marketing Services

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For many small-to-midsize companies, the time, effort and expense of developing new marketing campaigns can become overwhelming. PIP Printing of Livingston, NJ, handled that issue by using franchise materials to promote their business. But they wanted an easier way to create more customized programs for themselves and their customers.

Since PIP Printing had previously replaced a competitor’s digital printer with a Ricoh PRO C901, we invited them to attend our Advisory Council. This is a forum where customers provide input to help set strategic product and solution direction. It was there the company discovered the answer they were looking for — Ricoh 1to1 Create Marketing Services.


”1to1 Create Marketing Services bridges the gap from a customer who knows exactly what they want to the person who wants to do marketing and doesn’t know how to get started … It makes it easy to provide customers a solid marketing campaign for their unique business and easy for me to deliver a good result.”

Jodi Solotoff
PIP Printing Livingston 






The cloud-based subscription service is an easy way for small to medium-sized print service providers to become true marketing services providers.


With 1to1 Create, clients can develop cross-media marketing programs that are:

  • Customizable
  • Professionally written and designed
  • Easy to use

To create marketing materials, the user selects the vertical industry, the template (direct mail, postcards, brochures, flyers, email blasts, microsites and more) and even specifies the mailing list. 

After entering in key details and uploading logos and images, everything is all ready to go — and all it takes is just a few clicks.


About PIP Printing of Livingston, NJ

For over 25 years, this family-run business relies on exceptional service as its hallmark. By investing in the newest equipment and technologies, the business services they provide clients help them reach their customers more effectively. 

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PIP Printing wanted to test out 1to1 Create on itself before offering the service to customers. 

After they sent out 2,000 different postcards, the phone began to ring and people were even walking into the shop with the mailing.

One customer, a large dance school, didn’t even know PIP Printing offered all the services listed on the card. Now, PIP Printing handles all of the school’s collateral.