Graphics Plus had a health club client that wanted an integrated marketing campaign, but also wanted to use their own images, have the ability to change the microsite and use their own house file for the email blast. With the help of 1to1 Create Marketing Services, Graphics Plus easily created:
- Direct mail postcards with a personal URL (PURL)
- Email blasts
- An integrated microsite
- Rack cards for the front counter
To output the brochures and rack cards, they used their Pro C901, which produced the color quality the health club demanded. After the integrated campaign ran its course, the health club reported a 10 percent increase in facility attendance.
Now, Graphics Plus is using the combination of 1to1 Create Marketing Services and the capabilities of their Pro C901 to expand their business and go after new customers.