Salesforce, the customer relationship management software giant, announced2 last year the launch of Salesforce Wear, its new app development program for wearables. As part of the program, developers have started creating apps for businesses, including one that schedules meetings on the Samsung Gear 2 smartwatch, and another that delivers sales analytics and web traffic data to Pebble.
Salesforce anticipates the growing adoption of wearable technology in part because wearables allow salespeople to stay firmly connected to the digital world, while also remaining present in the real world. For instance, instead of bringing a meeting to a halt in order to check a mobile phone or open a laptop, a wearables user could field updates with quick glances at a smartwatch, all while staying focused on the meeting at hand. With this trend, at least, it seems as though the enterprise is driving adoption.