Face it, both scenarios leave room for efficiency increases. And when the jobs go to production, operators must make assumptions in translating the client’s intentions into a set of activities: Make ready, imposition, color management, and paper/media selection. If they guess wrong, the client may reject the piece, creating rework and a poor impression.
For those of you who do not enjoy the first right of refusal
, this is an easy way to lose a client.
Recognizing these shortcomings, you set out to improve the incoming job flow and jot down ideal characteristics: Fast, efficient, error-free, affordable, reliable, easy to install, easy to operate. When you finish, you toss down your pencil and wonder if such a solution exists. Does it?
The short answer is, yes. An automated, web-to-print solution
will do most everything you want at a price you can afford.
The dilemma is sorting through the wide range of solutions on the market. Chances are, you’ll want an expert’s opinion. Whether you work with a partner or go it alone, here are five important basics that define a professional web-to-print strategy: