Envelopes offer a welcoming “handshake” to potential buyers, enticing them to read what’s inside. As such, your shop must be able to offer clients a platform to create unique, eye-catching envelopes — in various colors, sizes, papers and textures, and using variable data input.
You may be concerned about the cost, and when you would see the ROI. Consider this scenario: You purchase a machine costing $20,000 to print 10,000 four-color envelopes a month in batches of 1,000, priced at $200 each. Your payback period would then be just 12 months, after which, your ROI could grow exponentially.
If you want to recognize your true ROI potential, it is time to start exploring new technology options. First, decide on the capabilities most important for your shop. Your location may influence your choices. Does a nearby college send out fund-raising letters regularly? Does a hospital send out health advisories? Does a retailer send out promotions? Beyond your neighborhood, do you expect to gain business over the Internet?
You may want to work with an experienced partner like us to help tailor a system for your business. The following checklist and tips can help you identify what is most important for your professional envelope print system.