What can be done to help your customers leverage direct mail to reach new heights in 2016? Added customization is one option. To catch the eye of readers who may otherwise gloss over a piece of collateral or signage, let’s find ways to figuratively “shake hands,” as it were, with recipients. Here are some best practices to consider sharing with your customers for their future multi-channel campaigns:
While these tips are important, engaging with customers is not only about the printed piece. A successful marketing campaign should integrate both online and offline. While that may sound daunting, especially for established printers, help is available, thanks to multi-channel marketing and workflow software that can smooth the transition.
Multi-channel and workflow software offer ways for your clients to customize and reach their target audience without offending readers with those “mass emails” that don’t get opened. Having these tools as a part of your portfolio can most optimally help your clients tackle the online needs of their multi-channel campaigns including:
Whether your customers’ marketing messages are being delivered offline or online, these customizing tips, along with your own expertise and digital technology, will help them succeed in attaining their desired response rates.