Fish where the fish are, or in this case, where the students are, and that’s online. Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly.”2
According to an article that appeared on Forbes.com, teens are turning to social messaging platforms that allow for personal touch, transparency and one-to-one communication. In fact, the article stated that WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn, and Instagram.3
As brands realize the power of social messaging, they’ll make efforts to have a presence there — something for universities to consider when trying to reach millennials.
“PURLs can be easily pasted into any sharing channel — blogs, instant messages, Facebook and Twitter, etc. — providing a simple and very flexible sharing option for consumers,” said Angela Bandlow, Vice President of Marketing, Extole in a blog post.4