The problem with enterprise video is that modern consumers — spoiled by the ease of using consumer apps like Skype, Google+, and FaceTime — have come to expect intuitive, easy to use tools. Accustomed to one-click messaging and instant audio/video chat on consumer video, they expect the same ease-of-use from enterprise video collaboration systems when at work.
Many video providers claim to offer easy enterprise-grade solutions, but truth be told, simple business video conferencing is still as mythological as the unicorn. We’ve been waiting patiently for video collaboration as easy to use as our phones are, but our experience in the real world of video conferencing tells us that level of simplicity just isn’t there yet.
Sure, we have many enterprise video solutions with ad-hoc video capabilities, but most of them still require users to dial-in, or use special security settings in order to join the conversation. Ideally, easy and secure video conferencing would come without these additional steps. It should allow us to connect with a single click, like we do when we call, text, or send an email.