IoT data is by no means the only information that can provide insights to help you improve your designs. With social media, manufacturers have quick access to information that can help them make their products more customer-centric, and there's a lot of this content at your fingertips. In "61 Social Media Statistics to Bookmark for 2018," Alex York notes, "Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet."4
Although social media platforms offer consistent, valuable content directly from customers, the mere number of platforms today — such as Facebook, Twitter, LinkedIn and Instagram — amounts to a high volume of data coming in from a variety of directions. This makes measuring and managing this information key to leveraging it for insights that can help you increase customer satisfaction with design innovations, product upgrades and more.
Billington notes, “Social media, analytics and other technologies can provide manufacturers immediate insights into customers' needs and speed up innovation." The variety of social media content available can lead you to useful insights on a daily basis. For example:
When you have easy access and high visibility into your social media information, these and many more insights gleaned from it can lead to innovations that keep you a step ahead of the competition.
By implementing a system that structures data and categorizes information, employees in every department can make quicker, more informed decisions — helping you to surpass customer expectations.