It drives clear outcomes
. Gamification is a great way for people to measure exactly how they are doing against a goal, and their peers. It makes incentivizing easy as well, as it allows for incentives to be built against the employees’ goals and roles. It allows an individual to evaluate their performance much better, as a result.
It helps to personalize
. With gamification, companies can personalize incentives. This means that employees can be rewarded in a way that suits them individually. For instance, meeting a goal can have monetary rewards, but could also mean flex time, or a trip, depending on the employee’s preference.
Besides making the workplace more engaging and productive, brands embracing gamification are better positioned to retain their employees by fostering an environment of healthy competition. That competition not only urges employees to up their performance levels, but also boosts their morale by offering tangible signs of accomplishment. This is what we call a win-win situation, and gamification may give us a glimpse into the future
of the workplace.