Seeing and scoping the problem more clearly makes for a good beginning. From that starting point, communications become critical for helping to dispel misperceptions and drive success across all job levels. A deeper understanding of the cultural barriers and employees’ ability to change helps tailor and target these ongoing communications. Early in change initiatives, for example, Ricoh Organizational Change Management Services have crafted pre-announcements for publication in internal magazines or on websites. These help build awareness of the initiative, gain acceptance among employees and drive involvement across the organization.
Change management initiatives can include everything from FAQs to videos, emails, webpages, posters, manuals and more. Think of these as internal PR campaigns, where you’re dispelling rumors and misunderstandings and building enthusiasm for a new way of working. Your messages, therefore, need to be repeated, over and over, through different channels and, where possible, tailored for affected groups.