The new Pro C7100X has introduced many new capabilities for Alta Systems to showcase and sell. For example, they can now print business cards on linen stock with digital technology, rather than the more expensive offset presses. They can also go after the five-color market, using the fifth station to print white or clear. Covers can be printed in color on the offset press with aqueous coating and then shifted to the Pro C7100X to print text with no bleeding. The possibilities are seemingly endless.
“We’re not afraid. We’ll print anything now,” said Nesbit. “As our customers learn about our new capabilities, they are creating new uses for us.”
Alta Systems’ employees took to the new technology right away. Designers were eager to learn the new way to design for the Ricoh systems and operators were equally thrilled by the user-friendly, unified workflow and reliable printers that made their jobs easier and improved their productivity.
“Getting rid of the negativity has been the best part of this whole thing,” said Nesbit. Alta Systems’ cut-sheet sales staff has also been invigorated by their new digital capabilities. They no longer have to explain delayed or missed deadlines. Customers are eager to learn what Alta Systems can do to make their information shine — at a fraction of the cost.
“Our sales team is so happy showing off our work and talking up our company now,” said Nesbit. “We even had one customer who hadn’t used us in eight years come back.”
Since installing the new Ricoh production printers, Alta Systems has had virtually no production problems and the systems run as promised. Now equipped with a unified workflow for all its digital systems, operators have one central location to pull jobs from and conduct pre-press steps.
As someone who values service above all else, Nesbit gives Ricoh the highest marks. In fact, he has shared his experiences with his printing peers and he says everyone he talks to is installing Ricoh systems.
“I do believe the Ricoh printers are awesome, but the real difference between Ricoh and everyone else is the professional service. It’s astounding the difference in service level we get from Ricoh compared to other vendors. And I’ve had every vendor there is in here.”