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Protecting our vulnerable species

“Homerun for Birds, No Strike Zone"

Did you know that up to 1 billion birds* are killed by window collision in the U.S. every year?

Infovisual of bird flying towards window

The bird strike prevention project

Birds in flight are dying every day as a result of modern buildings. Glass structures where we live, work and shop are impressive and beautiful — but they can also be undetectable by birds in flight that unknowingly strike our glass structures at full flight speed.
Watch the video

Why is Ricoh involved?

Ricoh is in a unique position to raise awareness about social issues like this. With our commitment to supporting the United Nations Sustainable Development Goals, Ricoh helps protect birds through partnerships with concerned printer users, sustainability education and protection of life on land.
Bird flying with city in background and sustainable development goals logo
Coworkers planning looking at window

How you can help protect our species

It is estimated that up to 1 billion birds* are killed by window collision in the U.S. every year. Here's how you can help:

  • Be a change maker — understand the issue and help spread the word.
  • Take action — generate interest in implementing bird strike prevention steps at your business or home.

An irreplaceable part of biodiversity

For centuries, birds have inspired humanity. They show us freedom, balance and harmony. They take to the skies and soar, defying the gravity that glues us to the earth. Birds are born to gather, breed, pollenate and inspire — and simple window pattern adjustments can help them continue to thrive.
Blue sky with birds flying and city building in background
Close up of woman placing decal on window

Partner with us to help save birds

Show birds that a window isn't a patch of open sky by printing window printer decals or patterned strips on cost-efficient film. When arranged up to two inches apart vertically and up to 4 inches apart horizontally, birds detect the empty spaces as too small to fly through and fly on unharmed.
* Source: "An End To Birds Dying At Windows"