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EXPAND YOUR PRINT BUSINESS using a personalized approach


Ricoh TotalFlow Intelligent Marketing Solutions

Give your customers more choices — and they'll give you more business. Ricoh's TotalFlow Intelligent Marketing Solutions enables commercial printers and print service providers to complement high-quality color printing with personalized marketing services that add value to your business and your customers.

  • About Ricoh TotalFlow Intelligent Marketing Solutions
  • Challenges/Benefits
Ricoh TotalFlow Intelligent Marketing Solutions —an integration of people-process-technology —are driven by customer needs and focused on measurable customer outcomes.

Ricoh TotalFlow Intelligent Marketing Solutions Infographic - Click to View Large Infographic

  • People. Ricoh's dedicated team of savvy professionals can help you coordinate integrated marketing programs across a wide range of media platforms. We study emerging marketing trends so we can help define profitable opportunities and develop competitive marketing services platforms to meet your unique requirements — as well as those of your customers.
  • Process. Ricoh conducts a comprehensive analysis of your print and marketing services operations and deploys a customized, centralized web-based portal to automate your marketing, creative and fulfillment processes. The site can be accessed from anywhere for easy ordering, production and management of marketing assets, including collateral, fulfillment kits, promotional items and more.
  • Technology. Complement your production printing capabilities with scalable software-as-a-service (SaaS) solutions. MarcomCentral® is a leading marketing asset management solution that offers highly intelligent user controls, flexible integration capabilities and on-demand, one-to-one marketing campaigns. Use it with the FusionPro® VDP module to create customizable materials for more targeted communications.

Challenges Addressed
  • Diminished print volumes
  • Shorter runs, more digital runs
  • More targeted printing, often with personalization
  • Demand for color printing
  • Limited marketing services expertise
Benefits Attained
  • Control and distribute marketing assets quickly, accurately
  • Add personalization and customization for more targeted messages
  • Synchronize campaign efforts to protect brand integrity
  • Streamline forecasting and provide estimates in real time
  • Reduce overhead costs with automated workflow

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