Ricoh TotalFlow Intelligent Marketing Solutions

USA

Ricoh TotalFlow Intelligent Marketing Solutions

Give your customers more choices — and they'll give you more business. Ricoh's TotalFlow Intelligent Marketing Solutions enables commercial printers and print service providers to complement high-quality color printing with personalized marketing services that add value to your business and your customers.

About Ricoh TotalFlow Intelligent Marketing Solutions
Challenges/Benefits

Ricoh TotalFlow Intelligent Marketing Solutions —an integration of people-process-technology —are driven by customer needs and focused on measurable customer outcomes.

People. Ricoh's dedicated team of savvy professionals can help you coordinate integrated marketing programs across a wide range of media platforms. We study emerging marketing trends so we can help define profitable opportunities and develop competitive marketing services platforms to meet your unique requirements — as well as those of your customers.
Process. Ricoh conducts a comprehensive analysis of your print and marketing services operations and deploys a customized, centralized web-based portal to automate your marketing, creative and fulfillment processes. The site can be accessed from anywhere for easy ordering, production and management of marketing assets, including collateral, fulfillment kits, promotional items and more.
Technology. Complement your production printing capabilities with scalable software-as-a-service (SaaS) solutions. MarcomCentral® is a leading marketing asset management solution that offers highly intelligent user controls, flexible integration capabilities and on-demand, one-to-one marketing campaigns. Use it with the FusionPro® VDP module to create customizable materials for more targeted communications.

Challenges Addressed

Diminished print volumes
Shorter runs, more digital runs
More targeted printing, often with personalization
Demand for color printing
Limited marketing services expertise

Benefits Attained

Control and distribute marketing assets quickly, accurately
Add personalization and customization for more targeted messages
Synchronize campaign efforts to protect brand integrity
Streamline forecasting and provide estimates in real time
Reduce overhead costs with automated workflow

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Supporting Media

TotalFlow Intelligent Marketing Brochure
TotalFlow Infographic Brochure
GaM Testimonial - TotalFlow Case Study

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