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News release


West Caldwell, NJ, October 4, 2010 - The Production Printing Business Group (PPBG) of Ricoh Americas Corporation and EFI™ (Nasdaq: EFII), a world leader in customer-focused digital printing innovation, today launched two new high performance Fiery® servers for the Ricoh Pro C901/C901s Graphic Arts Edition. These servers target a wide range of production printing environments from light production to extreme printing environments where advanced color management, high productivity and speed are critical to ensure success. In particular, the new Fiery E-41 and E-81 are ideal mission-critical printing solutions that handle the most complex printing jobs. Both systems offer the latest advancements from EFI in both hardware and new System 9 software, while the E-81 based on the Fiery QX100 platform offers an advantage, both in horsepower and standard configuration.

“The Fiery name stands for consistent, professional-quality digital printing and with this launch we are providing increased speed and ease-of-use for our customers,” said Carl Joachim, vice president of marketing for PPBG, Ricoh Americas Corporation. “We’re once again pleased to have Fiery servers at the helm of our Pro C901/C901s, ensuring superior image quality, outstanding performance and seamless workflow management.”

“The versatility, speed and reliable performance of Fiery technology is a great match to Ricoh’s Pro C901/C901s,” said John Henze, vice president of Fiery marketing, EFI. “EFI and Ricoh provide a combination of must have features and productivity-boosting options to ensure customers across a range of target markets have everything necessary to easily handle their printing needs.”

Fiery servers provide the ultimate usability. Easy to manage Hot Folders and Virtual Printers produce finished jobs with one drag and drop command eliminating rework and errors. Fiery Paper Catalog enhancements optimize quality and streamline production for engine driven or print shop driven workflows. Additionally, the Fiery E-41 and E-81 offer a consistent and common UI that minimizes operator training, errors and waste.

The new Fiery servers reach a new standard in image quality and consistency with Fiery color management tools including Fiery Spot-On, Fiery Graphic Arts Package, Premium Edition, Fiery Colorwise and Fiery Color Profiler Suite. In addition, Fiery servers guarantee accurate output every time with user’s choice of Adobe CPSI or native PDF workflows with APPE.

The Fiery E-41 and E-81 will be unveiled with the new Ricoh Pro C901/C901s printers during GRAPH EXPO at the Ricoh booth, # 2017. For more information, please visit www.ricoh-usa.com and www.efi.com.

About Ricoh Americas Corporation
Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company, Ltd., the 74-year-old leading provider of advanced office technology and innovative document imaging products, services and software, with fiscal year 2009 sales in excess of $21 billion.

Ricoh’s fully integrated hardware and customizable services and software help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.

Ricoh Americas Corporation, directly or through its network of authorized dealers, markets and distributes products in North, Central and South America.

Information about Ricoh’s complete range of offerings can be found at www.ricoh-usa.com.

About EFI
EFI (Nasdaq: EFII - http://www.efi.com/) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital print controllers and solutions; VUTEk® superwide digital inkjet printers, UV and solvent inks; RastekTM UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.

NOTE TO EDITORS: The EFI logo, Fiery, VUTEk and Jetrion are registered trademarks of Electronics for Imaging, Inc. in the U.S. and/or certain other countries. EFI and Rastek are trademarks of Electronics for Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services. Ricoh responsibility is limited to Ricoh products and services and is governed solely by the agreements under which such products and services are provided.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q.

EFI undertakes no obligation to update information contained herein, including forward-looking statements.

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Linda Montefusco
Ricoh Americas Corporation

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