RICOH’S PRODUCTION PRINTING BUSINESS GROUP LAUNCHES NEW ADVERTISING CAMPAIGN FOR THE RICOH PRO C900
Ads Highlight Ricoh’s Ability to Provide New Solutions for Production Printing Industry
West Caldwell, NJ, September 22, 2008 - Ricoh Americas Corporation announced today the launch of a new print and online advertising campaign for the RICOH Pro C900, the newest product from Ricoh’s Production Printing Business Group (PPBG). Created by Gigante Vaz Partners, Inc., the campaign highlights PPBG’s ability to provide a new approach to production printing based on understanding and addressing customers’ specific printing needs. The ads are designed to reach key audiences within PPBG’s core business segments: In-Plants, Data Centers and Graphic Arts.
The new campaign features visuals of customers pondering various printing needs, with creative that touts the product’s quality and affordability. In order to encourage customers to consider Ricoh and the Pro C900 when choosing a production device, the campaign’s “Think Production. Think Ricoh” slogan positions the RICOH Pro C900 as the solution for critical printing needs such as web-to-print, variable data printing, and document design and production.
The affordability message is supported by the printer’s superior performance combined with its extremely low maintenance and ability to co-exist within the current production printing environment. In addition, the RICOH Pro C900 incorporates Trained Customer Replaceable Units (TCRU), which allows customers to replace necessary parts, minimizing downtime and maximizing productivity.
“The new advertising for the RICOH Pro C900 captures the fundamental goal of the product which is to provide a new alternative for customers looking for high-quality color production printing at an affordable price,” said Carl Joachim, vice president of Marketing, PPBG, Ricoh Americas Corporation. “We believe this device will enable our customers to compete in an increasingly competitive business environment.”
The campaign is running in leading industry publications such as Printing Impressions, In Plant Graphics, Quick Printing and Digital Publishing Solutions with the first ads appearing in August. Additionally, the campaign is being supported through online e-newsletter banners related to those media outlets’ Web sites.
The RICOH Pro C900 is a digital color printer offering large production capacity and high productivity with speeds up to 90 ppm (pages per minute) in full color. It is user-friendly and includes the latest Ricoh image processing technology as well as the Fiery RIP for high-image quality output at an affordable price point. In addition, the RICOH Pro C900’s extensive in-line finishing provides added flexibility and efficiency for users.
About Ricoh’s Production Printing Business Group
The Production Printing Business Group (PPBG) of Ricoh Americas Corporation is dedicated to delivering state-of-the-art, high-speed production systems that provide efficient document workflows with high-volume production printing and finishing. Incorporating superior engineering, service, reliable technology, and extensive software and finishing options, PPBG helps production centers to cost-effectively modernize and streamline their operations to meet today’s rapid turnaround and high-quality demands.
Ricoh Americas Corporation, founded in 1962, is headquartered in West Caldwell, NJ and is a subsidiary of the $22 billion Ricoh Company Ltd., the 72-year-old leading supplier of office automation equipment.
Information about Ricoh’s Production Printing Business Group can be accessed on the World Wide Web at www.ricoh-usa.com/ppbg.